About
Writing for your business is hard, but a copywriter could be your secret weapon.
Imagine how good it would feel to hand your copywriting over to an expert. Someone who’ll dive deep into your brain and business to pull out the words you didn’t even know were there.
You want something that sounds like you. That celebrates what you do in a way that feels good and non-wanky. You just want it to be a little more polished… and not take up all your time going over each and every sentence with a fine-tooth comb. Here’s where I come in.
It's hard to let go of control. To trust someone to get what you do and find your voice.
From the get-go, I'll spend time to get a real understanding of what makes your business unique. Your products, services, and the purpose and values that drive you.
I won't take off and run with the project. Instead, we'll collaborate. The truth is, you’re the expert. I need your input along the way to write the kind of copy that works as hard as you do.
The brands I love working with know they’re doing good things, but often struggle with how to share it.
They want to work with someone who just *gets* them. Who takes the time to learn about and sink into their business – what they do, how they do it and why they do it.
Hi, it's me, Rach
Conversation Starter, Expert Collaborator, Word Finder
What drives me is bringing your potential to life with words that connect with your ideal audience.
But also? Copywriting isn't just about words. It's about how you make people feel. First and foremost, your potential customers.
Didn't think we'd be talking about feelings so early into the relationship? Hey, I'm not going to get all mushy on you, but crafting copy that builds genuine connection is an art. You need a copywriter like me who'll take the time to tap into the heart of your business before unleashing her inner wordsmith.
I understand jumping into a copywriting project can be a challenging process. We're finding the words for your business (your baby), after all. So, if you think it's a good idea to work with a copywriter who also has experience managing projects - you're right!
I'll bring my 7+ years of experience in destination marketing at a regional council to the table, plus 4 years of running my own business. You can rely on me to manage stakeholder expectations, timelines and the variables every project brings.
Need a copywriter with a heart and smarts? I think you just found her.
Why you’ll love working with me
I'll treat your projects like they're my own. When you win, I do too.
You can rely on me to respectfully challenge you at times. As my client, I want the best outcome for your business, and sometimes a little nudge can make a good idea great.
I'm open to feedback. You'll receive plenty of opportunities to provide input during the copywriting process. Feel free to challenge or question anything that doesn't sit right with you. Your feedback helps me grow and makes sure our work really hits the mark.
What my clients are saying
“Rachel found my voice and most people don't even know that I'm not doing most of the social media posts until I tell them. The words sound as if they’re mine! I’d struggle without her expert knowledge and help.”
Jennie Burns, Market Manager, River & Wren Market
“Rach is efficient with her time and consistently produces clear and succinct copywriting that accurately reflects our brand. She is very knowledgeable in these areas and is always a pleasure to work with.”
Sarah Hope, Business Development Manager, Destination Riverina Murray
“Rachel was very professional, stuck to the deadlines and helped immensely by looking at our submission with a judge's eyes while still being on "our side". She was very easy to deal with and helped with technical issues to make our submission look as professional as possible. Thanks Rachel!”